New York based fashion store DANNIJO was founded in 2008 by two siblings Danielle and Jodie Snyder. DANNIJO offers a diverse range of versatile and sophisticated designs that blend mixed metals with cryst, giving an attractive embellishment for an elegant appearance. DANNIJO started its journey as an online hand-made jewelry store but in less than 3 years, it emerged as a lifestyle brand and started making new products including tech cases for iPads and iPhones and vintage bags. Their impressive timeless collection has been used by common fashion lovers as well as celebrities such as Blake Lively, Natalie Portman, Beyonce Knowles, and Rihanna.
The sisters Danielle and Jodie were quite passionate about jewelry design from the early age. They would often spend hours doing wirework on their father’s medical tools and after a while they started selling their own creations at local boutiques. One of their friends in high school noticed and appreciated their intense passion for it and they planned for a full-time business and started their first boutique in Jacksonville, Florida.
The success of DANNIJO got a widespread media attention and the sisters have been frequently featured on InStyle, The Today Show and in ELLE, T Magazine, Vogue, The Sunday Times, Bazaar and over 30 other International magazines. In 2009, the sisters were in the list of Inc. Magazine’s 30 under 30: America’s Coolest Entrepreneurs.
Info Source: DANNIJO
Written by: Mousumi Kumar Saha